If your business has worked with other SEO companies, you're probably aware that effective, comprehensive, Google-friendly SEO requires a high level of professional expertise and a substantial amount of precise, specialized work. You're probably also aware that those other SEO companies want you to pay them exorbitant amounts of money on an ongoing basis. It's not uncommon for an SEO company to charge $30,000+ to $100,000+ or more annually. Which is far more than SEO is worth, and is almost all pure, unearned profit for them at your expense.
Our is presently a flat $7,500 for one full year of complete on-site and off-site SEO and support, including optimizing every aspect of your website and your local citations, as well as your Google Ads if you use them. That's far less than the inexcusably excessive fees overcharged by other SEO firms, and ours is a total price, not a recurring amount to be paid every year. If you choose to retain us beyond the first year, we currently charge just $450 per month from that point forward, with no binding contracts or obligations on your part, so you can easily cancel at any point with no further commitment.
We openly disclose our true fees, unlike other SEO companies that require you to speak with one of their hard-sell sales representatives whose job is to convince you to pay them tens of thousands of dollars annually, or those that display deceptive selections of monthly and annual payments with so-called "discounted" prices that might appear to be much less expensive than ours, but actually cost you far more.
We also provide a complimentary in-depth phone consultation and analysis of your website and other aspects of your online presence, with absolutely no obligation and no sales pitch.
And we offer payment options and flexibility to help accommodate you and your budget, so please feel free to openly discuss our pricing with us.
Some of the services we offer include:
Create effective title tags
Create proper meta description tags
Create accurate JSON-LD code
Create correct alt image text
Perform content writing and editing
Perform image optimization
Create appropriate outbound links
...and much, much more!
Create and improve local business citations
Improve content and perform SEO for your Google My Business listing and your Yelp business listing
Build strong backlinks
Google Ads PPC
Set up campaigns, ad groups, keywords, targeting, scheduling, and all other parameters and variables
Consistently monitor and improve ad performance
Most SEO companies rely heavily on two pricing practices that we consider inappropriate and even unethical:
(1) bait-and-switch tactics and (2) excessively high ongoing payments
This illustrates a common example of an SEO company displaying an assortment of enticingly low prices on their website and in their advertising, intended only to lure you in. As you communicate with them, an inviting $200 becomes $500 to $1,000 or more per month, depending on whether you choose their "Basic", "Standard", or "Deluxe" SEO plan.
You're nothing more to them than what's referred to as a "hot lead" (i.e., someone deemed ready to make a purchase). Their job is to reel you in and close the sale, even if it's for their least expensive SEO plan, with every intent of getting much more from you. Here's how:
As your rankings and your business don't perform as well as you might reasonably expect for the money you're paying, you have further communications with that SEO company to discuss your concerns, and they convince you that what you really need is one of their higher-level (read: "more expensive") SEO plans. They're able to talk you into spending the additional money because they're counting on you to trust and believe them, and perhaps to be feeling a bit desperate.
And the example above doesn't stop there. It typically adds more of the many common bait-and-switch ploys in the SEO playbook, such as the notion that SEO is all about keywords (as in "the more keywords, the better"). If you encounter any SEO company using this tactic, ask them to explain exactly how and where all those additional keywords are utilized to improve your SEO. And be prepared for answers that makes no sense.
(2) Excessively High Ongoing Payments:
Most SEO companies have excessively high fees that continue every month and every year, indefinitely. Why? Because most SEO companies want you to believe that SEO always requires the same amount of effort on their part and the same investment on your part to keep it running optimally. Which is simply untrue.
In fact, the majority of SEO is typically performed in the first several months or so, depending on the size and complexity of your site, other aspects of your online presence, and the specific elements of SEO being implemented. Subsequently, it just requires occasional routine maintenance, primarily in the form of adding some fresh content, and ─ optionally ─ building more high-quality backlinks or improving the performance of your Google Ads.
Yet most SEO companies have you paying the same amount regularly, with the explanation that it's necessary to maintain and improve your rankings. And their rationale simply couldn't be further from the truth.