, we don't use "one-size-fits-all" fees. Just as you, your business, your website, and your entire online presence are unique, so too are your SEO needs, goals, and budget.
Our SEO fees vary depending upon the type, scope, and complexity of the work involved. We offer a complimentary in-depth phone consultation and analysis of your website and other aspects of your online presence, with absolutely no obligation and no sales pitch.
We also provide payment options and flexibility to help accommodate you and your budget, so please feel free to openly discuss pricing with us.
Some of the services we offer include:
Create effective title tags
Create good meta description tags
Create proper JSON-LD code
Create accurate alt image text
Perform image compression
Perform content writing and editing
Build strong backlinks
Create appropriate outbound links
Create and improve local business citations
Improve content and perform SEO for your Google My Business listing
Improve content and perform SEO for your Yelp business listing
Google Ads PPC
Set up campaigns, ad groups, keywords, targeting, scheduling, and all other parameters and variables
Regularly monitor and improve ad performance
(Technically speaking, building backlinks is done off-site, not on-site. Yet it's more appropriate to include it as an on-site function ─ as shown here ─ because it's such an essential and important part of your site's SEO.)
In addition to "one-size-fits-all" fees, most SEO companies also rely heavily on two other pricing practices that we consider inappropriate: (1) bait-and-switch tactics, and (2) ongoing payments:
An SEO company displays one or more enticingly low prices on their website and in their advertising, intended only to lure you in. As you communicate with them, an inviting $299 becomes $499 to $1,799 or more per month, depending on whether you choose their "Basic", Standard", "Deluxe", "Premium", "Ultimate", or "Pro" SEO plan.
You're nothing more to them than what's referred to as a "hot lead" (i.e., someone deemed ready to make a purchase). Their job is to reel you in and close the sale, even if it's for their least expensive SEO plan, with every intent of subsequently getting more from you. Here's how:
As your site's SEO and its rankings don't perform as well as you might reasonably expect for the money you're paying, you have further communications with the SEO company to discuss your concerns, and they convince you that what you really need is one of their higher-level (read: "more expensive") SEO plans. They're able to talk you into spending the additional money because you want to trust and believe them, and ─ frankly ─ because you might be feeling a bit desperate and anxious.
(2) Ongoing Payments
That SEO company's fees continue every month and every year, indefinitely. Why? Because most SEO companies want you to believe SEO is a constant, ongoing process that always requires the same amount of effort on their part and the same investment on your part to keep it running optimally. Which is simply untrue.
In fact, the vast majority of SEO is typically performed in the first several months or so, depending on the size and complexity of your site and online presence, and the specific elements of SEO you want performed. Subsequently, it just requires occasional routine maintenance, primarily in the form of writing some fresh content, and ─ optionally ─ adding more high-quality backlinks or working on your Google Ads.
Yet most SEO companies have you paying the same amount regularly, with the explanation that it's necessary to maintain your rankings. And that rationale simply couldn't be further from the truth.