The Right Local SEO Company For Your Small-To-Medium-Size Business
Berkeley / Oakland / Marin / San Francisco Northern CA Bay Area
If your business has worked with other SEO companies, you're probably aware that effective, comprehensive, Google-friendly SEO requires a high level of professional expertise and a substantial amount of precise, specialized work. You're probably also aware that most SEO companies want you to pay them exorbitant amounts of money on an ongoing basis. It's not uncommon for an SEO company to charge $30,000+ to $100,000+ or more annually. (Yes...not just one year, but every year!) Which is far more than even the best SEO is worth, and represents ridiculously excessive profits for them at your expense.
Our SEO Fees
SEOzone's SEO fees vary depending upon the size and complexity of the project. We offer comprehensive on-site and off-site SEO with unlimited phone support, including optimizing your website and local citations (such as your Google My Business and Yelp listings), as well as your Google Ads. We can even improve the quality and/or quantity of your site's content if you like. And keep in mind that any fee we quote you is an all-inclusive total price, not a recurring amount.
We openly disclose our true fees and precisely what they include, unlike other SEO companies that require you to speak with one of their sales representatives whose job is to convince you to pay excessive amounts annually, or display deceptive selections of monthly and annual payments with so-called "discounted" prices that might appear to be much less expensive than ours, but actually cost far more.
We also provide a complimentary in-depth phone consultation and analysis of your website and other aspects of your online presence, with absolutely no obligation and no sales pitch.
And we even offer payment options and flexibility to help accommodate you and your budget, so please feel free to openly discuss all of this with us.
Some of the SEO services we implement for you and your business include:
On-Site SEO
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Create exceptional title tags
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Create proper meta description tags
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Create accurate JSON-LD code
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Create correct alt image text
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Perform content editing
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Perform image optimization
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Create appropriate outbound links
...and much more!
Off-Site SEO
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Create and improve local business citations
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Improve content and perform SEO for your Google My Business listing and your Yelp business listing
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Build strong backlinks
Google Ads PPC
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Set up campaigns, ad groups, keywords, targeting, scheduling, and all other parameters and variables
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Consistently monitor and improve ad performance
In stark contrast to our honest and upfront approach to SEO fees, most SEO companies rely heavily on numerous pricing practices that we consider inappropriate and unethical, including:
(1) Bait-and-Switch tactics and (2) High Ongoing Payments. Both are discussed below.
(1) Bait-and-Switch:
An SEO company displays an assortment of enticingly low prices, intended only to lure you in. As they work with you, their inviting $200-$300 per month becomes $1,000 to $2,000 or more per month, depending only upon how much they can convince you to pay them.
You're nothing more to them than what's referred to as a "hot lead" (i.e., someone deemed ready to make a purchase). Their job is to reel you in and close the sale, even if it's for one of their less-expensive SEO plans, with every intent of subsequently getting you into one of their more-expensive offerings.
Here's how: As your rankings and your business don't perform as well as you might reasonably expect, you have further communications with that SEO company to discuss your concerns, and they convince you that what you really need is one of their higher-level (read: "more expensive") SEO plans. They're able to talk you into spending the additional money because they're counting on you to trust and believe them, and perhaps to be feeling a bit frustrated or even desperate.
And they don't stop there. They typically add more of the many common bait-and-switch ploys in the SEO playbook, such as the notion that SEO is all about keywords (as in "the more keywords, the better"). If you encounter any SEO company using this tactic, ask them to explain exactly where and how those additional keywords are utilized to improve your SEO. And be prepared for answers that makes no sense.
(2) High Ongoing Payments:
Most SEO companies have excessively-high fees that continue every month and every year, indefinitely. Why? Because they want you to believe that SEO always requires the same amount of effort on their part and the same investment on your part to keep it running optimally. Which is simply untrue.
In fact, the majority of SEO is typically performed in the first several months or so, depending upon the size and complexity of your site, other aspects of your online presence, and the specific elements of SEO being implemented. Subsequently, it just requires occasional routine maintenance, primarily in the form of adding some fresh content, and ─ optionally ─ building more high-quality backlinks or improving the performance of your Google Ads.
Yet most SEO companies have you paying them regularly, with the explanation that it's necessary to maintain and improve your rankings. And their rationale simply couldn't be further from the truth.